Plan to Promote the Sales Machine

This is about domination, not participation. The goal is to make the Sales Machine an undeniable asset that business owners NEED. No fluff. Just a direct, high-impact strategy.

Phase 1: Positioning & Messaging

✅ Define the Core Offer

• What problem does it solve?
  • Business owners that want to own their marketing efforts and gain clarity around their marketing efforts, the ability to steer the ship, and not have to rely on marketing agencies that fail to measure up to their promises.
• Who is the ideal customer?
  • Business owners that recognize that marketing is their biggest asset in growing their business and owning their marketing efforts is probably the most important thing for them.
  • Every business owner because the sales machine is necessary for every business of every size. This machine works with any agency they choose to hire to manage their ads, even us, or if they choose to manage these things in-house.
• What’s the unique edge vs. GoHighLevel or other competitors?
  • We build out systems that are uniquely tailored to the individual business through a series of 5 in-depth calls where we design emails, sms, landing pages, connect their tracking pixels, integrate their other softwares, create affiliate portals and campaign management, create automated functions, and then give them access to step by step courses on how to deploy their own campaigns.

✅ Create Irresistible Messaging

• Pain-based + dream-based storytelling (Show them why their current system is failing).
  • What they're doing may be working... but the scale at which their systems are effective are limited. These systems not only ensure every client receives the same winning sales process, it does it every single time through predictable and refined touch-points, designed in tandem between a Sales Machine technician and the business owner.
• Position it as “the last system you’ll ever need.”
  • This is the last marketing expense (outside of adspend) that you'll ever need to pay. We don't just give a man a fish (leads), we give them the fishing pole (sales machine).
• Alex Hormozi-style $100M Offer:
  • Price vs. value mismatch (so much value that NOT buying feels stupid).
    • If we don't design and build out an entire sales ecosystem capable of handling infinite ad-spend, referrals, and influx, we will give you your money back no questions asked.

✅ Offer Structure:

• Front-end hook: Free trial, low-ticket entry, or direct high-ticket consult.
  • High ticket consultation with the owner, and business strategist to discuss your current offer, strategies, and outcomes to determine if what we are able to offer will be valuable to you in the first place.
• Backend: Upsells, recurring revenue, and high-ticket implementation services.
  • Hosting fees are assessed monthly for every business depending on their requirement for users/contacts. $147/month for 1 user or 500 contacts, $297/month for 2-5 users or up to 3000 contacts, and $497 for 6+ users and Infinite contacts. Each tier incurs usage fees for text and email messages at a wholesale rate that gets progressively cheaper the more they spend in hosting fees. For instance, $147/month hosting is about $.06/SMS and the $497/month is $.015/SMS.

Phase 2: Authority & Content Strategy

✅ Dominate with Content

• Short-form videos (Reels, TikTok, YouTube Shorts) → Pain points + case studies + social proof.
• Long-form content (YouTube & LinkedIn) → Deep-dive breakdowns, interviews, and live demos.