✅ Marketing Strategy Checklist: Simple Yes Method Framework

When considering marketing strategy, always apply the following six pillars:

1. Psychological Buy-In Before Booking

• Use micro-commitment psychology via multi-step, survey-driven funnels.
• Purpose:
  • Build trust and momentum early.
  • Filter out low-quality leads.
  • Increase personalization to boost perceived value.

2. Frame the Call as a Result, Not a Pitch

• Present the call as the solution path, not a sales appointment.
• Avoid pitch language—position it as the next step in achieving their goal.
• This increases anticipation and reduces resistance.

3. Mobile-Optimized Funnels

• 75–80% of traffic is mobile—design for speed and clarity.
• Use:
  • Fast-loading pages
  • Streamlined copy
  • Thumb-friendly navigation
• Reduces bounce and increases booking rates.

4. Layered Survey Logic (Intent Segmentation)

• Ask pre-qualifying questions such as:
  • “Are you ready to invest if it’s the right fit?”
  • “What best describes your mindset?”
• Only high-intent users proceed to booking.
• Routes low-intent users to nurture sequences instead.

5. Post-Booking AI-Powered Nurture

• Deploy an AI assistant to:
  • Confirm the appointment
  • Resurface the value of the call
  • Provide quick reschedule links
• Goal: Increase show-up rates from 30–40% → 70–80%.