Expectations:

Weekly Report Requirements

1. Optimization Steps

• Document all campaign adjustments made during the week
• List any bid strategy modifications
• Detail keyword updates (additions, removals, or bid adjustments)
• Note any audience targeting refinements
• Record ad copy or creative changes

2. Performance Metrics Analysis

• Click-through rate (CTR) comparison to previous week
• Conversion rate analysis
• Cost per click (CPC) trends
• Quality score updates
• Budget utilization overview
• Return on ad spend (ROAS) calculations

3. Summary Requirements

• Overall campaign health assessment
• Key wins and achievements
• Identified challenges and solutions
• Week-over-week performance comparison